Carry kindness wherever you go with this beautifully designed tote bag by New Zealand illustrator Ruby Jones. Known for her heartfelt artwork and messages of empathy, Ruby brings her Be Kind ethos to a practical, everyday accessory.
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Design Inspiration: Features Ruby Jones’ signature Be Kind artwork, encouraging compassion and positivity.
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Material: Made from 100% cotton canvas (mid‑weight, 320 GSM) with reinforced shoulder straps for durability.
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Size: Spacious one‑size design (approx. 42cm x 42cm) with a large main compartment — perfect for books, groceries, or daily essentials.
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Style: Minimalist cream or khaki tones with bold lettering, making it versatile for any outfit.
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Purpose: More than just a bag — it’s a statement of values and a reminder to spread kindness.
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Perfect Gift: A thoughtful, practical present for friends, family, or anyone who believes in the power of kindness.